India has a deep historical and cultural connection to the world of fine fragrances.

For centuries the town of Kannauj in the Northern State of Uttar Pradesh has been known as the country's perfume capital, producing the traditional attar. A number of ingredients from India, including jasmine oils, sandalwood, and rose water, are used by luxury perfumeries around the world.

But for all this rich heritage in perfumes, India never really had a home-grown perfumery brand with a global appeal.

Rajiv Sheth's family has been in the perfume business for generations, exporting ingredients, perfumes & toiletries around the world.